There are several ways to create white-label SEO reports, depending on the tools and resources you have available. Here are a few options:

  1. Use an SEO reporting tool: There are many SEO reporting tools available that allow you to create customized reports with your branding. Some popular options include Ahrefs, SEMrush, and Moz. These tools usually have pre-built report templates that you can customize and export as a PDF or Excel document.
  2. Use a white-label SEO reporting service: Some companies offer white-label SEO reporting services. These companies will create reports on your behalf using their tools and resources, and then brand the reports with your company's logo and contact information.
  3. Create the reports manually: Another option is to create the reports manually using data from various SEO tools such as Google Analytics, Google Search Console and Ahrefs, SEMrush, and Moz. You can use spreadsheet software like Excel to create tables and charts to represent the data, and then create a PDF or PowerPoint presentation to share the results.
  4. Use pre-made white label report templates: Some websites and platforms offer pre-made white label SEO report templates that you can use, customize and download. These templates can be easily edited and customized to match your branding.

Regardless of the method you choose, it's important to ensure that the reports are easy to understand and provide actionable insights for your clients. This will help build trust and credibility with your clients and demonstrate the value of your SEO services.

What is a white label SEO report?

A white-label SEO report is a report that is created by one company (the provider) and then branded with the name and logo of another company (the reseller) before it is provided to the client. This allows the reseller to present the report as their work and to retain control of the client relationship. White-label SEO reports are commonly used by digital marketing agencies, web designers, and other companies that offer SEO services to their clients but may not have the resources or expertise to create their reports.

White-label SEO reports typically include information on a website's performance in search engines, including metrics such as search engine rankings, traffic, backlinks, and keyword rankings. They may also include recommendations for improving the website's performance and tips on best practices for search engine optimization. The reseller can use the report to demonstrate the value of their services to their clients and track the progress of their SEO efforts over time.

White Label SEO Reports can be created and provided in different forms like PDF, Excel, Online Dashboard, and others. They can also be delivered to clients in several ways. The providers and the resellers have to agree on the terms, methods, and format of the reports which will be delivered to the clients.

Here are a few key elements that the SEO Site Checkup tool analyze and present in the SEO report:

  1. Meta title
  2. Meta description
  3. Google search results preview
  4. Keyword usage in meta title and meta description
  5. Heading tags
  6. Robots.txt
  7. Sitemap
  8. Broken links
  9. An SEO-friendly URL structure
  10. Image alt text
  11. Inline CSS
  12. Deprecated HTML tags
  13. The total number of backlinks your domain has
  14. JavaScript errors
  15. HTML web page size
  16. HTML compression/GZIP
  17. Website loading speed
  18. Flash
  19. Image caching
  20. JavaScript minification
  21. CSS minification
  22. Nested tables
  23. URL redirection
  24. URL canonicalization
  25. HTTPS (website security)
  26. Safe browsing
  27. Mobile-friendliness
  28. Microdata Schema

And much more..